Store Brands & Price Comparisons Articles

Store Brand vs. Name Brand: How to Compare the Real Value

The cheapest item on the shelf isn't always the best deal. And the item with the biggest discount sticker isn't necessarily the best deal either. When you're standing in the grocery aisle comparing a store brand with a name brand, the real question is pretty simple:...
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How to Compare Grocery Prices Without Getting Fooled by Package Size

Grocery stores have gotten very good at making prices look cheaper than they really are. A package is $3.99. Another is $4.49. At first glance, the $3.99 option looks like the obvious choice. Then you notice one package has 12 ounces and the other has 20. Now the...
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Private Label, Name Brand, or Discount Brand: What Should You Buy?

Walking down the grocery aisle, you can end up with three or four versions of basically the same product. There's the name brand you've seen forever. There's the store's private-label version. And then there's the really cheap option sitting on the bottom shelf. So...
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When Paying More for a Name Brand Actually Makes Sense

Saving money on groceries doesn't mean you have to buy the cheapest version of everything. In fact, trying to do that can sometimes backfire. There are products where the store brand is just as good as the name brand. There are others where you can taste the...
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